Plaster College of Business and Entrepreneurship



Plaster College of Business and Entrepreneurship NAVIGATION

Earning a Minor in Advertising at Lindenwood University

Lindenwood University offers a Minor in Advertising, which requires 21 credit hours of coursework. The Advertising minor offers students a background in the advertising industry, importance of research in the consumer decision-making process, effects of advertising, and advertising campaigns. The minor is beneficial to students earning degrees in business, 广播, 电影艺术, 平面设计, 网络媒体, 市场营销, 促销活动, 剧院, 网页设计, and a variety of other industries that sell products and services.

Courses required for a minor in advertising include: research and consumer behavior, media planning and buying, creative advertising concepts, and video production.